Web Site Traffic Builders, Search Engine Placement and Search Engine Optimization

On the average, web sites are retrieved less than 10% of the time by a user who bookmarks or keys in the address.  The other 90% of the time users rely on search engines and links from other web sites to find your site.  It is those other sites that make your site look important to the search engines.  It is called having a web presence.  Simply submitting your site to search engines may not get your site listed.  You need the help of a professional web site builder and marketer to help you gain web presence.  It all about building brand recognition and getting noticed to get your site good placement.

Do not overlook this task.   It is an essential part of the web design, when the purpose is to attract new customers and revitalize relationships with old ones.  It requires working several different angles and other media, if you can afford it, to get your company the recognition it deserves.  When we get involved, we will help you select the right key phrases.  Then we will modify your content to optimize your site for those phrases on each of the search engines.  Once we we have completed this task, we will submit your site properly to get you top placement.  Then we will report on your site's position and movement over time, making recommendations to improved your sites rankings, you and adjustments as authorized to both maintain top rankings and boost ranking for phrases that could show improvement.

Of course we have do-it-yourself web site traffic builders.  However, it is best to leave this stuff to the professionals, because we know the tools, and understand how the search engines built their data dictionaries, we can find the best phrases to use based on statistics.  We also have the know how to trigger the correct response with Pay Per Click Advertising and Search Engine Optimization. 

Search Engines like Google have their own tools and triggers, and they do not respond immediately.  There are also many places you need to register your site, which are not obvious to the amateur.  And the, if you submit your site with the wrong content or too often without updating the content, engines like Google may think you are spamming them, and your site will get panned from their search engine.

When you setup the budget for your web site, as a rule of thumb, make sure you should set aside enough for public relations campaigns, search engine optimization, and pay per click advertising to get you started.  It doesn't pay to build the best mouse trap, and have nothing go after the cheese.  Successful startups typically spend much more on SEO, PPC Advertising, and Public Relations than they do on their web site.  Building a first class web site without optimizing it for the search engines is a bit like having buried treasure without creating a map.  So don't be one of those web site owners that neglected the final task, because they budget did not include this item. 

It is also important to select the a domain name that the public recognizes.   Search Engine placement is based on popularity and content.  Web Site Builders has an excellent track record for securing top position on the three major search engines: Yahoo, MSN and Google.  The evidence appears in position one when searching for our owner's name, David Doyle James, on any of the search engines. 

Given enough time and an adequate budget we can tweak your content and make your site popular.   We can add some refinements here and there, and get articles published in leading online media about your business.  With our help you can lead the pack for your key words.  Our web customers who have a market niche know that there is no better way to spend their advertising dollars.  The traffic on their web site is testimony to this fact.

For an additional fee we will work on getting you some external links, we will even design a public relations campaign around your web site for your company.  After your site is setup and optimized we will run reports to reanalyze your web sites rankings and monitor changes in your sites position and compare it with your competition and track improvements in your position over time.  The same fee applies to setup Traffic Blazer on your web site.  This is very important, because it is not likely that your site is going to appear at the top of the search engines over night, unless you are a celebrity or you have purchased PPC advertising.  Usually, it takes from a few days to several weeks for your site to be approved and appear in the appropriate category. 

We provide every prospective SEO customer with one FREE Search Engine Ranking Report for their web site upon request.  These reports list a sites position (if found within the top 100) on the selected search engines and directories for the key words specified.  It will even compare your current position to your competitors, and it even keeps track of your position from one run to the next so you can see where you are improving and where you are slipping.

Last but not least, if you got the money to spend, you can buy you way into search engine rankings overnight by bidding on the position.  This is called Pay Per Click advertising.  PPC works well where top search engine placement is difficult to achieve due to time constraints or when you find yourself in a saturated market.  For only a few cents per click you can get the ranking you want on the top search engines right away.   We will help you pick your keywords and setup your PPC accounts.  Do you need us to monitor the funding of these accounts for you?